Last updated: 29 June 2026
These standard terms summarise how engagements with The Alpha's typically work. Each client receives a detailed scope-of-work and quote that, once signed, governs the specific engagement and overrides anything written here.
Deliverables, timelines, revision rounds and fees are set out in the proposal you sign. Additional work outside the agreed scope is quoted separately before being started.
Monthly retainers are billed in advance on the 1st of each cycle. Project work is billed 50% on kickoff and 50% on delivery. Invoices are payable within 7 days. Ad spend is invoiced separately or paid by you directly to the ad platform.
Retainers are month-to-month with a recommended initial commitment of 3 months. Either party can end the engagement with 30 days' written notice. Outstanding fees for work completed up to the termination date remain payable.
On full payment, all final creative deliverables become your property. We retain the right to display the work in our portfolio and case studies unless you ask us in writing not to.
Anything you share with us — brand information, sales data, customer lists, ad performance — is treated as confidential and is never shared outside The Alpha's team without your consent.
We commit to senior strategy, on-brand creative and transparent reporting. We do not guarantee specific business outcomes (follower count, sales, ROAS), as these depend on factors outside our control including pricing, product, market and platform behaviour.
These terms are governed by the laws of India. Any disputes are subject to the exclusive jurisdiction of the courts of Lucknow, Uttar Pradesh.
Questions about these terms? Email contact@thealphas.in.